In the august of 2007 David was engaged to launch the Ready-to-Wear ‘Diffusion’ Collection of David Emanuel @ Bonmarche’.  The Collection was an immediate success, and was enthusiastically received in the High Street retailer’s stores.

Emanuel was very successful in creating a ‘new’ Bonmarche’ customer, & continued success with every Season.

According to the 2015 published Bonmarche PLC results, the David Emanuel collection continued to account for c.12% sales – which is a phenomenal achievement.
“After turning it’s fortunes around in an astonishing manner, it now draws in hordes of fashion-forward women. Reincarnation is down to David Emanuel, co-designer of Princess Diana’s wedding dress”. 
After nine very successful years Autumn / Winter 2016 marks the final collection which leaves David able to fully focus on his other businesses and broadcasting work.